About the company

Icelandic design at it’s best.

Alda, Blær, Dögg and Ísold are all names of jewellery lines designed by Guðbjörg Kristín Ingvarsdóttir under the Aurum label. The jewellery pieces are created from precious metals and are modelled in part on nature, with its delicate, irregular shapes that perpetually challenge traditional ideas of balance and form. The Aurum jewellery pieces are rich in detail and finesse and have a light and feminine look while being quintessentially modern. A case in point is the Svala line, which is both stylish and complex and is inspired by the movements of the butterfly. Like other Aurum design lines Svala is composed of four different pieces: necklaces, bracelets, rings and earrings that are based on the same concept and form a whole. Each piece is a variation on another piece in the same line, yet also stands solo as an independent work. Each jewellery collection bears an Icelandic woman’s name.

Guðbjörg Kristín Ingvarsdóttir studied goldsmithing and jewellery design at the
Institute for Precious Metals in Copenhagen. In 1999 she founded the design firm Aurum and since then has made a name for herself with her distinctive and sophisticated style. Guðbjörg’s designs are characterised by movement, finesse and balance. Natural patterns and shapes take on new meaning in her three-dimensional designs that are at once feminine and complex. Guðbjörg works in materials as diverse as gold, silver, nylon, rubber and steel, which she blends together in a unique and creative fashion. The Aurum jewellery lines are based on modern designs and methods while being both stylish and classic, and in that way hold a sense of timelessness.