About Aurum

The company

Aurum was founded in 1999 by Guðbjörg Kristín Ingvarsdóttir, goldsmith and designer and Karl Jóhann Jóhannsson MBA. They have operated the Aurum store in Reykjavík’s city centre since that date. From 2003, the Aurum store and workshop have been located at Bankastræti 4. In 2009 we expanded our premises and added the Aurum Concept Store, which carries a selection of gifts from all over the world. 

Here in our online store we feature some of the jewellery collections offered in our physical store located at Bankastræti 4, Reykjavík. All of Aurum’s jewellery pieces are delivered in unique packaging and shipped as soon as possible. 

If there are pieces that you've seen in our physical store but cannot find in our online store, you are welcome to enquire about them by sending an email to info@aurum.is or by calling us at +354 551 2770. 

Accolades for Aurum

The Aurum store has attracted considerable attention for its quirky and unique merging of products and design, featuring in numerous media outlets both in Iceland and abroad. Our store has been commended for having an unusually high number of full jewellery collections by the same designer.

In 2011, Aurum received the Njarðarskjöldur award for Best Tourist Shop of the Year. The aim of the award is to encourage and foster services for tourists in Reykjavík. The jury assesses a number of aspects, such as marketing and promotion, advertising, website and general appearance.

Over the years, Aurum’s staff has always taken great pride in our window displays. Our store has become known for its unique and diverse window designs that delight the eyes of our customers.