The AURUM Journal

Icelandic jewellery designer and maker Guðbjörg Ingvarsdóttir marries a love of nature with inspiration from her home country's ancient mythology and sustainable resourcing of materials

Fashion leaders from around the world have discovered Aurum's unique jewelry designs. Read some of their reviews below.

Soft shapes, sharp lines, light and shadow invite viewers to observe the emergence of Rán, the Norse sea goddess who inspired our latest collection.

There is no love greater than a mother’s love.

And Mother's Day is the perfect day to show your mother you feel just the same!

As an extra gift this year, Aurum will also include a gorgeous selection of chocolates from leading Icelandic chocolatier HR, crafted by Hafliði Ragnarsson.

Women in the changing world of work: an interview with our designer, Guðbjörg.
The jewellery industry has often been labelled as a male-dominated industry but more and more women are now running their own jewellery businesses and claiming success.

On 16th March, in celebration of DesignMarch, the annual Icelandic design festival, we held a glamorous opening party at our flagship store in Reykjavik to launch the new SAND jewellery collection. 

In conversation with Ana Janezic for MY Fashion Magazine 

Guðbjörg interviewed by Global Blue

From the dark volcanic beaches of the West Fjords comes the story of Asterias. The language between the ocean, the starfish and the beach is translated into Guðbjörg‘s latest jewelry collection.

Tuttu is created from the hooves of Greenlandic reindeer and from silver. The black and white jewellery is soft and slightly ruffled, yet also pointed and sharp.