The AURUM Journal

With its bold, serpent-like appearance, the Rán ear crawler is a customer favourite and one of our signature styles. Our chief designer, Guðbjörg, goes deeper into its conception and craftsmanship.

We've recently expanded our online selection of gold and diamond rings, and we'd like to highlight why we only work with lab-grown diamonds.

With its minimalist sophistication, textured surfaces and sense of movement, the Nanook Ice necklace has become a customer favourite and one of our signature styles. Our chief designer, Guðbjörg, goes deeper into its conception and craftsmanship.

Fashion leaders from around the world have discovered Aurum's unique jewelry designs. Read some of their reviews below.

Learn more about our new range of solid gold rings which includes over 20 ring styles, drawing from our most popular collections. Available in yellow or white gold finishes, these rings can be worn as statement pieces in their own right, as well as wedding rings.

In celebration of Iceland's independence day of 17-June-1944, we take a look at how the majestic, hardy and noble Falcon has come to embody the Icelandic spirit.

Icelandic jewellery designer and maker Guðbjörg Ingvarsdóttir marries a love of nature with inspiration from her home country's ancient mythology and sustainable resourcing of materials

Soft shapes, sharp lines, light and shadow invite viewers to observe the emergence of Rán, the Norse sea goddess who inspired our latest collection.

There is no love greater than a mother’s love.

And Mother's Day is the perfect day to show your mother you feel just the same!

As an extra gift this year, Aurum will also include a gorgeous selection of chocolates from leading Icelandic chocolatier HR, crafted by Hafliði Ragnarsson.

Women in the changing world of work: an interview with our designer, Guðbjörg.
The jewellery industry has often been labelled as a male-dominated industry but more and more women are now running their own jewellery businesses and claiming success.

On 16th March, in celebration of DesignMarch, the annual Icelandic design festival, we held a glamorous opening party at our flagship store in Reykjavik to launch the new SAND jewellery collection. 

In conversation with Ana Janezic for MY Fashion Magazine