October 27, 2016

On 27th October 2016 we were honoured to present our latest collection, Cygnus, at the Icelandic Embassy in London. The event was opened by the Ambassador of Iceland, H.E. Mr Thordur Aegir Oskarsson.

 Icelandic embassy London - debut of Cygnus collection by AURUM

The Cygnus Collection is inspired by the swan's gracefully arched neck, which stretches forward as he leads the V-formation at great heights, incorporating his softness and movement. The Cygnus collection shows soft lines aligning with masculine strength.

AURUM Cygnus Collection presented at Icelandic embassy London

In addition to Cygnus, guests also had the opportunity to view a sneak peak of our SS17 collection which is based on the king starfish found around the coast of Iceland. The new range, which is yet to be released, is to be called "Asterias".

We were so happy to see our UK-based friends who enthusiastically supported this event, and wish to thank everyone at the embassy for their superb cooperation.

Invitation to the Icelandic Embassy London


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