SAND range is inspired by the textured beauty of the Icelandic landscape. Fluid forms are crafted from recycled sterling silver, plated gold and from distinctive oxidized silver, inspired by the breathtaking beaches of the Westfjords loved by Guðbjörg for their peaceful and untouched nature.
The SAND range also features Swarovski, crystal pearls, perfect replicas of real freshwater pearls set in silver. Reflecting a sense of timelessness and eternity, each pearl is made of a unique crystal core covered with an innovative pearl coating, producing a flawless, silky smooth, rounded surface, contrasting with the sand-like texture of the silver.
The Aurum jewellery lines are based on modern designs and methods while being both stylish and classic, and in that way hold a sense of timelessness. Natural patterns and shapes take on new meaning in her three-dimensional designs that are at once feminine and complex. Guðbjörg’s designs are characterised by movement, finesse and balance.
Our Designer - Guðbjörg
Aurum’s designer, Guðbjörg Kr. Ingvarsdóttir studied goldsmithing and jewellery design at the Institute for Precious Metals in Copenhagen. In 1999 she founded the design firm Aurum and since then has made a name for herself with her distinctive and sophisticated style
Guðbjörg’s jewellery designs have attracted much attention worldwide and she has taken part in many international design exhibitions, both as a solo designer and in group shows. She was awarded first prize in the jewellery competition Spirit of the North in St. Petersburg in 2000, received the DV Cultural Award in Reykjavík for art design in 2002 and the Icelandic Visual Arts
Award for design in 2008.