We realize that some of you might be here for the first time, and that you might not have heard of us before 😳
That's why we've listed below some of the reviews that you can find about us from independent third-party sources on the web, such as Google, Facebook, and Tripadvisor.
These are just a cross-section of reviews which you can find online. We've been in business since 1999 and have thousands of happy customers around the world. We guarantee your satisfaction with our 5-year unconditional warranty and lifetime repair & resizing service.
If you have any questions, please don't hesitate to reach out to our friendly customer service staff by phone, email, messenger, or even schedule a virtual appointment with our in-store jewellery specialists in Iceland.
We look forward to welcoming you as a customer of AURUM by Guðbjörg.
"The Sand earrings I ordered arrived very quickly to my home in Canada! The jewellery is truly beautiful in design and craftsmanship. My friend will be surprised and delighted with this gift for Christmas. ps- The gift wrapping is so cool!"
- Pamela J.
"Fantastic all round! We had visited this store when last in Reykjavík and thought it had so many nice things (not just jewellery). So, I ordered a necklace for my wife's birthday on the Wednesday afternoon, and it arrived here in the UK on Friday lunchtime. The necklace is stunning too - beautifully made and presented in an exquisite box. Will definitely use again (and, fingers crossed, we'll visit Aurum again soon!). Takk fyrir og sjáumst Guðbjörg! :)"
- Scott N.
"I love my new ring from Aurum -- it is exactly as pictured and is a perfect fit. Communication with the company was quick and easy. Packaging was lovely and... I can wear it proudly knowing that the gold was recycled and that the company seems to care so much for our environment!"
- Lori S.
"I recently received the earrings I purchased from them and I couldn't be more pleased. Great craftsmanship!"
- Denise B.
"I ordered earrings online (Erika and Falcon drop earrings, with the chain dangling on the other side). Product: I needed earrings I can wear with aviation headset (with nothing sticking into the earpiece or into my skin) so I choose those two drop pairs. Both are very lightweight, I don't take them off for night, nothing bothers me on the plane or while asleep. I love the oxidized silver material. Perfect length of the chain with very nice-to-have soft silicone stopper. I wish the Falcon's feather were double-sided. it's free-hanging (unlike Erika), and tends to show it's less appealing side. Also keep in mind that these earrings are smaller than they may appear from the picture: the feather in Falcon and tree in Erika are about 1-1.5 cm long. I'm going to order those bronze Falcons soon. Delivery: Order arrived within 5 days with free delivery, DHL did a perfect job notifying me. Outstanding. Packaging: like advertised, looks beautiful."
- Natalie P.
"Gorgeous jewellery and super quick dispatch and delivery to the other side of the world. Not cheap but divine pieces that I know I’ll wear for years to come. I now own a nanook ring and earrings and tuttu necklace 💜"
- Amy R.
"Great original and well made designs. Excellent service and fast shipping all the way from Iceland! My go to and favorite."
- T J
"Beautiful, exciting earrings - RÁN and Kolga - sturdy and professionally made. They are unique earrings that stand out and are very noticeable. The service and delivery are wonderful. Thank you for the extra gift. Highly recommended jeweller and l will be buying from Aurum in the future."
- Julie H.
"Beautiful jewelry. I ordered a necklace, and it was shipped so quickly. I live in the US and received it three days after ordering. Very good customer service. They responded to my questions quickly and helped me find the perfect piece. Also the packaging of the necklace was amazing."
- Leanna B.
"From the very first moment you see the package, you know you have bought something special. So happy with my necklace!! Thank you!"
- Arantxa F.
"Nordic Design with a spiritual move to the nature. Iceland and its culture seems to be outstanding compared to the European countries. Stay and be proud of it. Aurum and it's Jewellery is the evidence and worth to visit."
"I was drawn to Aurum Jewellery through an IG story featuring a piece from the Raven collection I believe, and I could not resist browsing through the website. After a looong selection process I ended up purchasing a pair of Agla studs and just cannot wait to receive them. All these lines are so unique and breathtaking, I can already tell I am going to love them. Awesome job, this to me is pure art 💙"
"Swift service, good communication and lovely jewellery pieces ! Just perfect !"
- Agnès D.
"I bought several pieces from the Kolga collection, and I absolutely adore them! They really capture the spirit of Iceland as I have seen it 30 years ago. The pieces are well made and simply look beautiful. Earring screws could be a bit tighter. I have my eyes on other pieces right now, which I will certainly purchase in the future! Shipping was superfast and without problems. Every piece was really lovey and securely wrapped. Thank you for bringing me so much joy with your jewelry!"
- Silke O.
"I love the bespoke pieces they make. I recently got a beautiful onyx bracelet with a falcon charm on it. Already feeling more courage, wisdom and strength now that I wear it nearly every day"
- Gerald O.
"So happy with my purchase of the Nanook ring. It’s so gorgeous and well-made and I can’t stop looking at it. Super happy with the customer service that double checked the ring size I ordered and courier delivery to Melbourne, Australia within a week. Thank you!!"
- Amy R.
"I recently purchased ÍSOLD earrings from Aurum by Guðbjörg Jewellery and I absolutely love them! I already have a DÖGG and ÍSOLD ring, so wanted something that would go well with both when wearing my hair back. I choose well."
- Julie Ann R.
"I love Iceland & I love AURUM 👍 fantastic design, super service, top delivery and more than a souvenir to this beautiful land 🙏 my favorite jewellery!"
- Christina S.
"I only saw the shop from the outside because when I was there it was closed, so as soon as I got home I ordered online. I ordered on a Sunday night and I received my package already Tuesday afternoon in Denmark to my big surprise. Inside there was a fine “stone” wrapped in lace. It was a beautiful wrapping and the inside - silver earrings- just as beautiful. Very fine work. Thank you for a very satisfied customer."
- Evelyn W.
"Great company, wonderful pieces of art, high quality, incredible service and fast delivery. I have already purchased several items and each of them is so beautiful!"
- Jana R.
"I have just received the Falcon earrings and I feel like an eagle has blessed me with the most beautiful gift. From the wrapping to the jewelry- you are magical ✨thank you so much for sublimating humans with your gift and true care 🙏🏻🌎🦅"
- Estelle K.
"Bought Swan bracelet as anniversary present. Beautifully made, wife is delighted."
- Rob T.
"Easy to buy great jewelry. Very good customer experience, fast replies and awesome speed of delivery. Great products and nice wrapping."
- Jukka T.A.
"Amazing jewellery The most beautiful jewellery! Aurum has a wonderful shop in Reykjavik and also a great online shop with fast deliveries worldwide."
"Incredibly beautiful jewellery By far the most beautiful and unique jewellery you will ever see! Each piece carries a part of Iceland in it! The quality is outstanding and the customer service is great too! Definitely worth investing in a piece of them!"
- Freedom S.
"Completely original So beautiful! 11 years after visiting the shop for the first time in Reykjavik, I finally made my first purchase online. I absolutely love my Kolga earrings and Asterias bracelet. I’ll definitely buy more!"
- Alexe F.
"Beautiful Icelandic Jewellery. Gorgeous jewellery, amazing service, safe and speedy delivery. Wild nature and refined materials make a great mix, feeling very Icelandic. Love wearing my pieces!"
- Sandra M.
"Quintessential Iceland. LOVE this shop. The jewelry is so unique and it’s impossible not to think Iceland every time you wear it. I got a piece while I was there and have since purchased a couple more pieces and additional pieces are on my Wish List. My latest pieces are simple but elegant everyday ratings. Love them! The quality that has gone into these little art pieces is amazing. This is no “tourist” gig. I saw many Icelanders wearing pieces from here and even have seen Icelanders with pieces in Icelandic shows on Netflix. It is easy to find - DO NOT miss this shop while you are in Iceland!"
"Great place to buy jewellery and also a great website and perfect service. Bought several items on different occasions great service magical jewellery and if you are not in town go to their website!"
- Willem S.
"I recently bought a ring online and everything about the purchase was great - easy ordering, great communication, incredibly fast delivery, the very welcome free ring-sizer, and, not least, the beautiful piece of jewellery! I will definitely be back."
- Lisa H.
"I was thrilled to receive the rings today. The packaging was stunning and it felt so special to open it and find the beautiful ring. I am excited to find out how my daughter likes her ring, it had been a long held wish to have a mother and daughter ring and the swan design has a special meaning for us. The rings are perfectly crafted and I love the design. There were no problems with delivery and came as I expected. Thank you for your follow up emails and sending me the ring sizing tool."
- Kristina K.
"Just got a beautiful pair of earrings for my wife based on the star fish. I love the history behind the designs.😍"
- Gerald O.
"My bestie and I share a love of Iceland. Since we couldn’t travel there this year, I wanted to send a bit of Iceland to her for her birthday. The package shipped to the USA and arrived the same week. The packaging was beautiful and she loves the necklace that was inside. It truly is reminiscent of why we love Iceland, for its -natural beauty. Thank you!"
- Ronnie H.
"Love the designs... Agla reminds me of Icelandic ceramics I saw here in Orkney as a child. The presentation box as well is beautiful and well thought out. Makes a lovely change from only buying Orkney or Shetland jewellery. Really fast dispatch and delivery, plus this is second time I have ordered from them. I just made my third order a TUTTU ring, I loved the simplicity of the design. I recommend Aurum if your looking for something different."
- Fiona W.
"The jewelry is more beautiful in person. I have gotten so many compliments and I'm proud to say it comes from Iceland 🇮🇸.
The gift boxes are so unique, that I leave them on my dresser as a display."
- Eli D.
"I recently bought a stunning pair of earrings for my wife on-line from Aurum. I have to say that the service and attention to detail was brilliant. I had an issue with my internet connection and called the store. They helped me sort it out without any delay. The service was top class and the jewelry is great quality."
- Keith D.
"I just bought these beautiful swan earrings as a gift to myself. I have several pieces of Aurum jewelry, and every one of them is beautiful. Aurum’s design is edited and elegant, and its craftsmanship is superb. Aurum’s customer service is also excellent — they respond quickly and personally. The jewelry is packaged in a beautiful box that looks like an Icelandic rock, and arrives quickly via DHL. I have never been disappointed in this company’s jewelry or its friendly people. Thanks, Gudbjorg and all other Aurum people!"
- Ava P.
"Thank you so much for my new Erika earrings! I absolutely love them! So simple and beautiful - 100% my style. Exactly as I imagined them. Will come back to your store again for sure. Thank you many times."
- Marina K.
"Excellent service, design, creation and dispatch. Kept informed at each step and arrived very promptly. The Nanook gold wedding ring is exquisite, and the Falcon in Bronze is so unique. Love them and will definitely come back for more in the future."
- Rae R.
"I've been telling others about my exquisite experience with your company because it is uniquely customer-focused, detail oriented, responsive, and is influenced by the environment. Beauty is the company's hallmark. Jewelry packaging was exquisite, especially for this rock collector. It did take a while to figure out how to open, however. Thank you for setting such a high standard on my first interaction with your country."
- Vickie G.
"I can highly recommend Aurum by Guðbjörg Jewellery. The design for me is a blend of organic stuff, wild nature and the lovely gold or silver. I ordered a beautiful set of earrings and they were shipped to Copenhagen within 24 hours. The packaging looks like Icelandic stones and is art in itself. It is definitely not the last time I will shop Aurum"
- Camille B.
"My new Erika earrings have been in my ears since 1 minute after DHL delivered them all the way from Iceland. I LOVE them thank you."
"I ordered from the Online-Shop. That was a nearly unbelievable fast delivery from Iceland to Germany (24 hours). Can't say anything to the jewellery itself. It's a gift and not yet unboxed. But i bought stuff from their store in Reykjavik in the past and i really really love it... my wife as well."
- Tarn T.
"Excellent quality and customer service. Unique and beautiful design. Highly recommend!"
- Freedom Spirit
"Everything is conceived, designed and realised with refined taste. Each jewel takes me back to my trip to Iceland and its bursting and wonderful nature. For a special gift I had all the necessary assistance from all the staff. Thank you so much!"
- Paola B.
"This jewelry is beautiful and unique. The designs are refreshing. I am proud to wear this jewelry. I receive many compliments on it. The shipping speed us amazingly. It arrives very quickly after ordering. I plan on ordering more items from this designer."
- Julia P.
"Beautiful ring. Great customer service. Highly recommended."
- Nigel D.
"There’s one major problem with Aurum: once you come across them, other jewellery brands start appearing boring to you. Love their beautiful and unique designs. There are few brands out there that could even remotely rival Aurum’s creativity and quality. And when you learn about all the thinking and work that goes into each piece, you appreciate their jewellery even more ❤️ Thank you for all the compliments I’ve received when wearing your creations!"
- Marina S.
"Great service, unique and beautiful jewelry."
- J H
"Hello! I am thankful to be able to purchase more of your jewelry. It is such a gorgeous expression of concept and design in such delicate beauty; a joy to wear. I love wearing jewelry with meaning behind it and I adore the beautiful feeling of it against my skin. Thank you and blessings to everyone who makes this possible from the beginning idea to finished product."
- Tonya S.
"Great jewellery and great service super!"
- Willem S
"One of the best jeweller I shop with, timeless pieces with amazing quality and such unusual original detail. I just bought their new men's collection, a present to my husband and he loved it – and I love seeing it on him! The service is is very quick and the gift box in the form of a pebble is just something I wish someone keeps giving me presents! Highly recommended."
- Maria K.
"Beautiful design, extremely prompt delivery and exquisite packaging!"
- Elizabeth R.
"My sister and I stopped into this store while on our week long trip to Iceland In June 2019 (we will be back. It’s a beautiful country.). We each bought some items but there was a ring that they didn’t have in my size at the moment so I just ordered and received it as a birthday present. It’s stunning. So very happy to be wearing it. Their items are so unique and original. Will def get more items in the future. They also gifted me a punch with some amazing bath salts that are such a reminder of Iceland and my wonderful trip there. Thanks Aurum!!"
- jeane k.
"Ordered a few things for Mother’s Day and they came extremely fast all the way to Canada despite COVID-19 delays. The items are of excellent quality and are absolutely stunning, not to mention the unique and creative packaging that they came in. They even came with 3 great sized bath salts, which smell amazing and I know my mom will love. Overall I am extremely pleased with Aurum Jewellery and would most definitely order from there again."
- Danielle S.
"Thank you for the wonderful rings- we got them yesterday and we love them and they fit perfect and the necklace is wonderful too…
Thanks also for this fast and professional delivery"
- Sandra E.
"Excellent designs. I had visited the physical store when I was in Reykjavik, and was happy to purchase online having seen the high quality in person. Worth the slightly longer wait for delivery to Australia."
- L B
"I cannot say enough good things about Aurum! I discovered them on a trip to Iceland a few years ago. This year, I was celebrating my 40th birthday in quarantine and decided to gift myself a few pieces from the Raven collection. They arrived quickly, exquisitely packaged, and of course the jewelry itself was stunning. Thank you!"
- Stacey C.
"I fell in love with Iceland decades ago. Now my daughter, after several trips, has the same feelings as I. What better way to celebrate her 31st birthday than to get her something from Iceland ?
The necklace I purchased was a piece of lava with a silver top on a silver chain. I actually bought two. BEAUTIFUL!! Photos don't do this item justice.
The cost was very reasonable. Workmanship - superb! It's something for us to hold onto until we can go back in November - fingers crossed.
The items were shipped via International Courier, I can't recall the name unfortunately. We received updates on the actual shipping process. Items arrived on my daughter's birthday yet they were not due for several more days.
Questions were answered as we posed them to whoever answers the online questions. I am so impressed that I plan on visiting in person, when there, to secure some items for my two grand-daughters. I have no hesitation about suggesting this lovely jewelry store."
"Went to the store while in Iceland but did not purchase anything. Got home and went online and got what I had my heart set on. Shipping was super fast, I loved the “boxes” they arrived in, and the jewelry was gorgeous. Will always remember the trip now."
- Amy B.
"I discovered Aurum in 2017 when I visited Iceland for the first time and fell deeply in love. Beautiful authentic jewelry that reminds me of the most magical place in the world. Recently I got for myself a charming nanook necklace that makes me forever associate it with eternity, Iceland and its beauty. Exceptional design and people who put their hearts into their artwork."
- Vlada K.
"You really must go to this place. My wife wears clip-on earrings. They can convert almost anything in a very reasonable time. They will create designs for you in silver or gold. Their available designs are beautiful. The staff is patient, helpful and totally out to make you happy. They have a great range of beautiful, reasonably priced jewelry. My wife is in heaven! She bought six pairs of magnificent earrings, one of which was made to match a necklace from another store and which was designed, made and sent within one week. I cannot think of a way to give a higher recommendation."
- jay a.
"I can highly recommend Aurum Guðbjörg Jewellery, Iceland. The design for me is a blend of organic, wild nature and the lovely gold or silver. I ordered a beautiful set of earrings and they were shipped to Copenhagen within 24 hours. The packaging is modelled on Icelandic stones and art in itself. It is definitely not the last time I will shop Aurum 💕 www.aurum.is"
- Maria B.
"Just wanted to say how happy I am with my very first purchase! I finally found jewelry that is 100% me! I adore the minimalizm & raw beauty of my FOLD ring! So elegant and unique!!! I am so in love with this beautiful piece, that I cannot stop wearing it. It also reminds me of my trip in Iceland in October - my most favorite country in the world. Thank you so much!!! Will order from you again soon. Stay safe!"
- Marina K.
"I love Aurum by Guobjörg jewelry. Very great quality, exceptional design and very friendly staff."
- Ilona S.
"Purchased earrings five years ago while in Iceland. Everytime my wife wears them she gets rave reviews about how beautiful they are and how different they look. Thought this Christmas I would buy her some more. Great designs and excellent service."
- Barry P.
"I was in Iceland one month ago, and I have loved this beautiful land!! I wanted something that would remind me of my gorgeous trip and the marvellous Iceland, and I found it from you! Thank you so much, beautiful jewels and very fast delivery! A greeting from Italy! 😊😍"
- Alejandra L
"It all started with one pair of bronze earrings I found in their shop in Reykjavik. The unique pattern and strength of the piece drew me in. Three years later they are still in perfect condition and I have worn them a lot. Almost every day! Since then I have ordered several pairs from their website. I love each piece because each piece is a work of art. I can't wait to return to their store one day! Thank you for keeping art in the jewelry world alive and well!"
- Sabrina C.
"This pendant is exactly what I was looking for. It's versatile and eye-catching, while being understated. Among the hundreds (thousands?) of pendants I've looked at that are variations on the same tired themes, this is a true gem. I constantly get comments on this unique and beautiful piece. It looks delicate, but it's well made and excellent quality. And the packaging is amazing. Perfect for giving as a gift. From the precise crafting to the thoughtful packaging, you can see it's been crafted by people who genuinely care about creating an exceptional product. I would buy it again ten times over. It's truly a treasure."
"Thank you for the beautiful Fold necklace - it is such a captivating little masterpiece. The detail & craftsmanship are absolutely breathtaking. Incredible store, looking forward to seeing your new designs in the future."
- Jes C.
"Beautiful earrings, matched necklace I bought in Reykjavik, the presentation was AMAZING. Came in a cardboard box shaped and coloured like a pebble, tied round with a netting bow... most creative presentation ever, and earrings are beautiful."
- Christine F.