Corporate Social Responsibility

When you shop at Aurum, you can be confident that you're dealing with a company that demonstrates high standards of environmental responsibility, community involvement, and integrity.

aurum best jewellery brand 2020 eluxe awards for sustainable luxury brands

Eluxe Awards are the world's first ever accolades for excellence in the sustainable luxury market.

Here are some of reasons we were named the Eluxe Jewellery Brand of the Year in 2020.

Company philosophy

Aurum stands for Ambition, Understanding, Responsibility, Unity and Mindfulness.

Aurum places great emphasis on Ambition through our design, product development, quality and customer care.

We show Understanding of the needs of our clients and customers and with respect and empathy, we are able to be helpful and flexible.

We show Responsibility throughout Aurum by developing a positive and respectable working environment that encourages collaboration and cooperation between employees. Aurum sources materials from certified fair trade companies and provides environmentally friendly packaging for our clients and customers.

Aurum displays Unity with our community by supporting charities with short and long-term projects.

Aurum is an equal opportunities company and encourages Mindfulness and a prejudice-free environment where everyone has a voice.


Aurum incorporates sustainability principles throughout the company‘s operations, such as sourcing only recycled and re-refined precious metals and only buying certified and conflict-free precious stones and diamonds.


Our very special packaging is modelled on Icelandic stones which Guðbjörg found on an Icelandic beach in West Iceland. They are made out of „saa Oaoer“ or Mulberry Paper which is the best fibre of the Mulberry tree. Collecting the fibre does not interfere with the ecosystem as not a single tree has to be cut down. Only the leaves are used while the tree continues growing.

Aurum continues to reduce the company‘s carbon footprint in all aspects of its production.


We have collaborated with several non-profit organizations to create designs which support their fundraising.

Bond Collection

The inspiration for the Bond Collection are the bonds between people, intimacy and love. Profits from this collection go to support an Icelandic charity called Göngum saman (Walk Together) which disburses grants for valuable research into breast cancer prevention and treatment.

Forget-me-Not Collection

The Forget-Me-Not Collection is designed in collaboration with the Forget-Me-Not support fund, which aims to help parents who have lost children during pregnancy, at birth, or shortly after birth. The forget-me-not flower is found all over Iceland, both in populated areas and in the wild. The jewelry line gives people the opportunity to support the charity and to own, or give, something beautiful and tangible. Profits from this collection are donated to the Forget-Me-Not support fund.

Collaboration with Bleika slaufan (2019)

In 2019 we did a special collaboration with the Icelandic Cancer Society ("Bleika slaufan"). AURUM was chosen to design a special "ribbon" necklace for breast cancer awareness month. The limited-edition collection consisted of 200 pieces in total, spread amongst 3 variations (two in sterling silver, and the third in gold-plated silver). All sales from the collection were donated to "Bleika slaufan."

Collaboration with Sigga Heimis (2018)

Sigga Heimis's glass heart is the inspiration behind the Heart of Gold, a limited-edition necklace. Sigga Heimis, a prominent Icelandic designer, created a glass organ series in collaboration with the Corning Museum of Glass to raise awareness of organ donation. The full glass organs series includes lungs, brains, eyeballs, blood cells and many other objects. All sales went to support an Icelandic charity called Neistinn, a foundation for children with heart defects.


Click here to read more about our brand history