Aurum stands for Ambition, Understanding, Responsibility, Unity and Mindfulness.
Aurum places great emphasis on Ambition through our design, product development, quality and customer care.
We show Understanding of the needs of our clients and customers and with respect and empathy, we are able to be helpful and flexible.
We show Responsibility throughout Aurum by developing a positive and respectable working environment that encourages collaboration and cooperation between employees. Aurum sources materials from certified fair trade companies and provides environmentally friendly packaging for our clients and customers.
Aurum displays Unity with our community by supporting charities with short and long-term projects.
Aurum is an equal opportunities company and encourages Mindfulness and a prejudice-free environment where everyone has a voice.
Aurum incorporates sustainability principles throughout the company‘s operations, such as sourcing only recycled and re-refined precious metals and only buying certified and conflict-free precious stones and diamonds.
Our very special packaging is modelled on Icelandic stones which Guðbjörg found on an Icelandic beach in West Iceland. They are made out of „saa Oaoer“ or Mulberry Paper which is the best fibre of the Mulberry tree. Collecting the fiber does not interfere with the ecosystem as not a single tree has to be cut down. Only the shoots are cut and used while the tree continues growing.
Aurum continues to reduce the company‘s carbon footprint in all aspects of its production.
Aurum by Guðbjörg takes pride in making contributions to the community through donations and long-term support.
Gleym-Mér-ei or Forget-me-Not is a charity supporting those who have lost children during pregnancy, at birth, or shortly after birth.
We also support a charity called Göngum Saman or Walk Together who raise money to give grants towards valuable research in breast cancer prevention and treatment.