My feeling is that today's customers are looking more and more for original work - jewelry that they have not seen before.
Everything has a story and it is all about how you tell that story. Being inspired very much by Icelandic nature, all my designs are very personal. I take great care with every detail because I want to convey a feeling or atmosphere. I follow my own path in jewellery making; I spend a lot of time working with concepts and ideas and allowing myself that time is important to be able to bring a fully formed collection to the market.